Freehold-based Immediate Appliance has grown from a one-man startup at a dining-room table into a trusted, New Jersey–wide appliance and residential HVAC repair team. On the Shop Jersey Shore podcast, owner Rob Gerrity shared how the company keeps homes running – fast.
Who They Are & Where They Work
Founded in Freehold, Immediate Appliance serves Monmouth, Ocean, Middlesex, Mercer, and Somerset counties — with frequent calls across Toms River, Brick, Lanoka Harbor, Seaside, Freehold, Marlboro, Manalapan, Edison, Woodbridge, New Brunswick, Princeton, Hillsborough, and beyond.
“We’re emergency service… refrigerators, dryers, washers — all your household appliances… and we cover the area very efficiently.” — Rob Gerrity
Same-Day, Emergency-Ready — With Parts on Hand
- 10+ field technicians leave from their homes in fully stocked vans.
- The Freehold HQ is a 6,000-sq-ft parts warehouse (including hard-to-find and reconditioned parts for older machines).
- Integrated supplier depots up and down the East Coast help keep ~85–90% of repairs same-day whenever possible.
Services (Repairs, Not Installs)
- Refrigerator & Freezer repair
- Washer & Dryer repair
- Dishwasher, Range, Oven & Cooktop repair
- Built-in Microwave (when integrated with an oven)
- Residential Heating & Cooling repairs (gas furnace and central A/C)
Note: Immediate Appliance focuses on repairs, service, and maintenance, not installations.
How They Stay Current — And Why They Love the “Old Stuff”
Modern appliances pack multiple control boards and sensors. Rob’s team trains hands-on at night on damaged-in-transit units and new models, using service bulletins and wiring schematics from manufacturers and industry groups.
Still, Rob champions repair over replacement: if a durable, pre-digital machine can be brought back to spec, “fix it and keep it out of the landfill.” His crew routinely revives well-built legacy units that can run another 10–20 years with periodic service.
Maintenance Matters (and Saves)
Rob’s mantra: a little care prevents big breakdowns — especially during Jersey’s hot, humid summers.
Practical tips he shared:
- Refrigerators: Clean condenser coils (pet hair and dust choke airflow fast).
- Dryers: Empty the lint trap every cycle; blow out the vent annually.
- Dishwashers: Pull and clean the filter/sump screen; ensure the drain hose loops up before the sink connection.
- Front-load washers: Leave the door ajar to breathe; wipe the door bellow/boot and clear weep holes; avoid over-sudsing and heavy softener use.
The Immediate Appliance Preventive Maintenance Program
For busy homeowners who “mean to” maintain but don’t have the time, Immediate Appliance offers an at-home appliance maintenance plan that:
- Services refrigerators, washers, dryers, dishwashers, ovens, HVAC, and more
- Shows you where buildup hides (e.g., dishwasher sump, washer boot)
- Includes a discount on future repairs for members
Ask about current member benefits when you call.
Honest Guidance, Community Roots, Real Reviews
Rob’s approach is direct: repair when it’s worth it, replace when it’s not — and recommend reliable models if a swap makes more sense. The team’s reputation shows up in hundreds of 5-star Google reviews, many from multigeneration customers along the Jersey Shore.
Need Fast Service?
Immediate Appliance — locally based, fully stocked, and ready to help.